Have you ever worked out the true value of what you own?

Westfield anyone?

What is the value of something that you don’t use? I pose you a question, maybe one you have never been posed by a clothing retail company!

If one T-shirt cost you £7, but you only wear it 2 times this year because it was an impulse buy that you weren’t that into, then this year its cost you £3.50 PW

Take a T-shirt that you love that costs £27 (don’t know where that figure would come from!) and wear it once a week for a year and you have £0.52p PW. And that’s just a fraction of a garment’s lifetime, if you look after it!

We have all bought an item because it was cheap, then ended up never really using it. There is a kitchen gadget for absolutely everything, no matter how infrequently it is needed. Do we often think of what we already own when purchasing and whether we actually need another one?

The way we buy our houses or cars tends to be more carefully considered, although conspicuous consumption comes into it.  The more we spend, the more we think about its long-term use and value in the future. Buy the cheapest and you will most likely have a bad experience, spend more in the long run and crucially create more waste then necessary.

This is not true of everything as we all have that charity/thrift shop piece that we treasure and cost us hardly anything. But this is where second and third life products come into it. Resources are finite and our demand to consume for the sake of consumption is driving inequality and environmental destruction across the globe. After food agriculture, clothing (I.e. cotton) is the second most polluting farmed material on the planet.

What a load of rubbish!

The Waste & Resources Action Programme (WRAP) estimated that in 2012 a third of all clothing bought in the UK ended up in landfill, with around 350,000 tonnes of material disposed of in this manner. WRAP estimates that if this material was donated for reuse or recycling it could generate up to £140 million in revenue.

We are just a truly wasteful species.

Our recycled collection looks at the issue of using waste products to generate quality, new items that utilise all resources wasted in production.

Why you ask, are we as a retail entity trying to make you buy less?

As a company we believe in making something unique, something that can be treasured. And crucially something that has less impact on the planet by lasting a while. An item that might serve you for a long time is going to leave you with a lovely experience, and an experience that might have you think about us the next time you are looking for a new graphic clothing item. Whether it be a T-shirt for yourself, or a present for a close friend. Tell them about us; tell them the story of how we met!

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